Do you have a bespoke suit? A custom car?
Was it made to order? Or tailored to fit you and your style after it was made?
The words "custom" and "bespoke" are regularly applied to bicycles and often in ways that make the two words seem interchangeable. But are they?
From the dictionary definitions, it seems many do view the two words as "synonyms", that is, two words that mean the same.
In the bicycle industry, this certainly seems to be true: both words are regularly used more or less interchangeably. The British have perhaps (until recently) favoured the use of "bespoke" while Americans have leant towards use of "custom", but that seems to be changing rapidly, with "custom" becoming the dominant word on this side of the Atlantic as well.
I wish to make a case for differentiating the meaning of the two words
for the sake of precision and clarity!
The problem in my view is that both words are often used to describe two situations that are entirely different:
- A bicycle frame made from scratch to the precise requirements and demands of an individual.
like a "bespoke suit" =
you are measured up before scissors go near the fabric
- The building up of a frame (any frame, whether stock or made to order as above) to meet the demands or satisfy the requests of an individual. The individual has had no input into the design and manufacturer of the frame itself, though usually they are given a choice of size, from a range of sizes on offer.
like a "custom car" =
you buy another person's basic design or vision,
with the option to personalise the hell out of it!